Wednesday, November 28, 2012
Guest Blog by Kristin Khederian of Om Shanti Marketing
This article is reproduced by kind permission of Kristin Khederian of Om Shanti Marketing.
It was originally posted on Kristin's blog on 11/18/12
Here are Om Shanti Marketing's Top Tips for Wellness Industry Holiday Marketing Success
Offer a Creative Promotion that also Supports a Good Cause
People love to be charitable during the Holiday Season and help others that aren't so fortunate, so why not offer a great promotion at your studio that not only helps to drive business for you, but also helps others? Genius! One of my clients, Balance Studio in Cohasset, is offering a great promotion this season that also benefits Toys for Tots. You can buy one of their Balance Studio Water Bottles for just $10 and $5 of that goes directly to Toys for Tots. Each water bottle also has a great prize in it, such as gift certificates, magnets, coupons for free health food and drinks, etc. They are also offering $10 off your next class card or monthly membership purchase if you donate an actual toy to Toys for Tots. Just a few examples of great promotions that encourage giving and generosity this Holiday Season and boost your studio's sales.
Offer Specialized Workshops that Help your Clients De-Stress
The Holidays are certainly one of the most stressful times of the year. Help your clients de-stress by offering them the chance to partake in specialized workshops that help them in this area. The result? Happier clients and more business/profits for your studio derived from these special events. Inner Strength Studios in Watertown is offering a special "December De-Stress" workshop with Rebecca Pacheco, geared to "give your mind, body and spirit a lift to last through the season." Consider adding an event like this to your studio's workshop schedule.
Gift Cards - The Gift that Keeps on Giving!
This one is sort of a no-brainer but make sure to offer Gift Cards for classes and other services at your studio. Since your clients are obviously into yoga, pilates, wellness, etc. chances are they want to share that love with someone close to them. Make sure to promote these Gift Cards as "Giving the Gift of Health" - it's the best gift you can possibly give and it's true! You could also offer some sort of a promotion around Gift Cards. For example, buy a Gift Card over $100 in value and get a free $15 Gift Card for yourself or someone else.
Cheers to a blissful and successful Holiday Season!
Kristin Khederian
It was originally posted on Kristin's blog on 11/18/12
Spruce up your Holiday Marketing
It's that time of the year again...The malls already have their Holiday Decorations out and retailers (both brick & mortar and online) are pushing holiday gifts in full force. But what about the Wellness Industry? How can we get our clients to jump on the gift giving band wagon without being cheesy or over-the-top? How do you best promote possibly the most important gift of all...The Gift of Health?!
Here are Om Shanti Marketing's Top Tips for Wellness Industry Holiday Marketing Success
Offer a Great Discount on a Class Card or Unlimited Membership
Many studios are offering amazing discounts right now on Class Cards and Unlimited Memberships that can ONLY be used through the Holidays. For example, Stil Studio in Dedham is offering a $100 Holiday Unlimited Yoga Pass - unlimited yoga through Dec. 31st for only $100. Super smart since this is the time of year where most people give up on their fitness plans because they are too stressed out and consumed with work events, holidays parties, etc. However, a great deal like this will likely motivate your students to come to class more often, allowing them to experience a happier and less stressful Holiday Season and you to fill your classes. It's a no brainer and a win-win for both sides!Offer a Creative Promotion that also Supports a Good Cause
People love to be charitable during the Holiday Season and help others that aren't so fortunate, so why not offer a great promotion at your studio that not only helps to drive business for you, but also helps others? Genius! One of my clients, Balance Studio in Cohasset, is offering a great promotion this season that also benefits Toys for Tots. You can buy one of their Balance Studio Water Bottles for just $10 and $5 of that goes directly to Toys for Tots. Each water bottle also has a great prize in it, such as gift certificates, magnets, coupons for free health food and drinks, etc. They are also offering $10 off your next class card or monthly membership purchase if you donate an actual toy to Toys for Tots. Just a few examples of great promotions that encourage giving and generosity this Holiday Season and boost your studio's sales.
Offer Specialized Workshops that Help your Clients De-Stress
The Holidays are certainly one of the most stressful times of the year. Help your clients de-stress by offering them the chance to partake in specialized workshops that help them in this area. The result? Happier clients and more business/profits for your studio derived from these special events. Inner Strength Studios in Watertown is offering a special "December De-Stress" workshop with Rebecca Pacheco, geared to "give your mind, body and spirit a lift to last through the season." Consider adding an event like this to your studio's workshop schedule.
Gift Cards - The Gift that Keeps on Giving!
This one is sort of a no-brainer but make sure to offer Gift Cards for classes and other services at your studio. Since your clients are obviously into yoga, pilates, wellness, etc. chances are they want to share that love with someone close to them. Make sure to promote these Gift Cards as "Giving the Gift of Health" - it's the best gift you can possibly give and it's true! You could also offer some sort of a promotion around Gift Cards. For example, buy a Gift Card over $100 in value and get a free $15 Gift Card for yourself or someone else.
Cheers to a blissful and successful Holiday Season!
Kristin Khederian
www.downdogboutique.com
Wednesday, November 21, 2012
DownDog Boutique says "Hello to Anjali Jewelry"
We are delighted to welcome Hema Santhanam and her Anjali Creations Jewelry to DownDog Boutique.
The Yoga inspired silk wraps are simply stunning!
See the whole collection here: Anjali Jewelry
www.downdogboutique.com
The Yoga inspired silk wraps are simply stunning!
See the whole collection here: Anjali Jewelry
www.downdogboutique.com
Sunday, November 18, 2012
Holiday Sale Game of Skill win $50 Gift card!
LGFTHOAOTM Sale!
Like most other sites we are having a great sale to kick off the Holiday season. We are giving the usual up to 30% off kind of sale promotion but our sale unlike almost all the others comes with a weird name and a chance to win a $50 gift card in a game of skill and wit.
This is not your regular old Thanksgiving, Black Friday, Cyber Monday, Purple Tuesday (I made that one up) kind of sale. This is a LGFTHOAOTM Sale!
We figured you could use some extra entertainment during the holidays and so here is your chance to win a $50 gift card by using your skill and ingenuity. Figure out what the letters mean and post it in the comments below. In a very complicated algorithm worthy of Google but mainly involving a large glass of wine and which one makes us laugh loudest on Sunday night will win a $50 gift card.
By a stroke of genius planning there will still be time to spend the $50 card in the LGFTHOAMATM sale on Monday and snap up those bargains for free.
Rules are simple. There is a real answer but if yours is better and makes us laugh that’s OK we will just pretend we were clever enough to think that up first. No curse words or offensive words were used so please keep it clean and suitable for a family audience. Have fun and you can enter as many times as you like.
Likes from other people will count towards a winning entry too so do your best to persuade your friends to like your comment and you increase your chances of winning the $50!
Thursday, November 15, 2012
A quick DownDog Boutique guide to Acro Yoga
A quick DownDog Boutique guide to Acro Yoga
I have been seeing an increasing number of images lately on Pinterest where couples are performing spectacular Yoga poses together.
You can see all the couples images here on our Pinterest board: Couples doing Yoga
I have seen a few references to Acro-Yoga in this context and that set me to wondering what AcroYoga was all about. Here is a quick guide to what I discovered (Mostly thanks to Wikipedia):
Acro-yoga is a physical practice which blends elements of yoga, acrobatics, and healing arts.These three ancient practices form the foundation of a practice that cultivates trust, connection and playfulness between partners.
There are two schools of Acroyoga. Acroyoga Montreal, led by Jessie Goldberg and Eugene Poku, has used the term since 2001 brings together acrobatics, yoga and dance/performance. Acroyoga Inc., which began in California with Jason Nemer and Jenny Klein and was labelled as acroyoga in 2006. The latter practices brings together acrobatics, yoga and Thai massage. Both schools offer teaching certifications, and despite some differences have many similar poses.
There are three primary roles in an Acro-yoga practice: base, flyer, and spotter.
Base - this is the individual who has the most points of contact with the ground. Often this person is lying on the ground with the entire back torso in full contact. This enables both the arms and legs to be "bone-stacked" for maximum stability and support of the Flyer. Main points of contact with the flyer are the feet (generally placed on the Flyer's hips or stomach) and the hands (which either form handholds or grasp the shoulders). The Base represents stability and grounding.
Flyer - this is the individual who is elevated off the ground by the Base. The Flyer can move into a series of dynamic positions, and generally lets gravity do the work for them. A Flyer needs balance, confidence, and core strength. The Flyer represents freedom and dynamic balance.
Spotter - this is the individual who has an objective view of the partners, and whose entire focus is on making sure that the Flyer lands safely in case of any slips. The spotter can also make recommendations to the Base and Flyer to improve their form. The spotter represents safety and guidance.
www.downdogboutique.com
I have been seeing an increasing number of images lately on Pinterest where couples are performing spectacular Yoga poses together.
You can see all the couples images here on our Pinterest board: Couples doing Yoga
I have seen a few references to Acro-Yoga in this context and that set me to wondering what AcroYoga was all about. Here is a quick guide to what I discovered (Mostly thanks to Wikipedia):
Acro-yoga is a physical practice which blends elements of yoga, acrobatics, and healing arts.These three ancient practices form the foundation of a practice that cultivates trust, connection and playfulness between partners.
There are two schools of Acroyoga. Acroyoga Montreal, led by Jessie Goldberg and Eugene Poku, has used the term since 2001 brings together acrobatics, yoga and dance/performance. Acroyoga Inc., which began in California with Jason Nemer and Jenny Klein and was labelled as acroyoga in 2006. The latter practices brings together acrobatics, yoga and Thai massage. Both schools offer teaching certifications, and despite some differences have many similar poses.
There are three primary roles in an Acro-yoga practice: base, flyer, and spotter.
Base - this is the individual who has the most points of contact with the ground. Often this person is lying on the ground with the entire back torso in full contact. This enables both the arms and legs to be "bone-stacked" for maximum stability and support of the Flyer. Main points of contact with the flyer are the feet (generally placed on the Flyer's hips or stomach) and the hands (which either form handholds or grasp the shoulders). The Base represents stability and grounding.
Flyer - this is the individual who is elevated off the ground by the Base. The Flyer can move into a series of dynamic positions, and generally lets gravity do the work for them. A Flyer needs balance, confidence, and core strength. The Flyer represents freedom and dynamic balance.
Spotter - this is the individual who has an objective view of the partners, and whose entire focus is on making sure that the Flyer lands safely in case of any slips. The spotter can also make recommendations to the Base and Flyer to improve their form. The spotter represents safety and guidance.
www.downdogboutique.com
Tuesday, November 13, 2012
DownDog Boutique says "Hello to Nayad Aqua Sportswear"
We are as happy as a clam with a custom bathing suit to welcome Nayad Aqua Sportswear aboard!
Custom Aqua Sportswear
Nayad presents a line of multipurpose aqua sportswear that is ideal for any activity, in or out of the water. Unlike traditional sports bathing suits, Nayad designs are aesthetically beautiful; yet unlike fashion swimwear they will out-perform most athletic garments. Nayad suits are made by hand to your measurements, aesthetic and style preferences. They provide soft but firm support without the use of wires, knots, buckles, padding, clasps, hooks or hardware of any kind. They dry quickly and will not chafe, hike up or fall off. Nayad proudly caters to the strong, post-modern woman who won't abide constriction.
See the Nayad Collection here: Nayad Aqua Sportswear
Why we love Nayad:
Nayad Aqua Sportswear is perfect for Hot Yoga, Yoga on the beach or in the pool, Paddle board Yoga and of course for swimming or any other activity!
Each piece is custom made for your body type and hand crafted for you in the USA and designed by YOU! Made for active women.
Each piece is custom made for your body type and hand crafted for you in the USA and designed by YOU! Made for active women.
Press Release November 2012
FOR IMMEDIATE RELEASE
MEDIA CONTACTS:
Kristin Berkery, (888) 841-4262, namaste@downdogboutique.com, www.downdogboutique.com
DownDogBoutique.com Bursts on to the Yoga Social Media Scene
SACRAMENTO, CA (November 14, 2012) - In the fast-growing world of Yoga and Activewear websites is a new arrival enjoying immediate success using social media. DownDogBoutique.com, a Sacramento, California, startup has nearly 3500 new friends on its Facebook page since it launched in late August 2012. The company has put social media at the heart of its marketing strategy and it's paying fast dividends.
With almost 20 million people practicing Yoga in the U.S., Yoga Activewear has become one of the fastest growing categories of clothing and product sales. Combine that with double-digit sales growth year-over-year in online sales and you have the perfect case for an online Yoga boutique focused on the customer.
DownDog Boutique's product showcase is focused on organic Yoga clothing and accessories, handmade eco-friendly jewelry, and products that fit the “Yoga lifestyle.” DownDog Boutique Brand Ambassador and Yoga instructor Jenice Gaddis says, “I love the fact that we've brought together many smaller manufacturers and you can shop them in one place rather than searching lots of sites.”
The company offers its customers unique Yoga products from quality small manufacturers in one accessible online location. Twenty-five brands and 1000+ products are showcased on the site from:
Green Apple Organic Yoga Clothing, Synergy Organic Yoga Clothing, Jonano Organic Clothing,
Jala Clothing, Nayad Aqua Sportswear, Earth Yoga Organic Clothing, Hyde Organic Yoga Clothing,
Body Angel Activewear, Chakras by Didi, Yoga Styles Clothing, Electric Yoga, BelaBela, Doce Vida, Champion, Random Balance Jewelry, and My Om Designs Jewelry. There is also a selection of Yoga books and DVDs.
DownDogBoutique.com believes it's found a winning formula in social media marketing. Traffic to the company website from Facebook has made up over half of all visits so far, with a significant number being tablet and mobile users. Kristin Berkery, Marketing Consultant and Brand Ambassador, attributes the rapid growth on Facebook to the curation of wide-ranging Yoga-inspired content. “As Yoga lovers ourselves, we're sharing content that inspires and interests us. People that love Yoga tend to be passionate about it and love to engage with others like themselves online.” The company has an active Pinterest and Twitter presence too, but Facebook so far has proved the main traffic driver.
Along with its focus on customers' interests, DownDog Boutique offers a 100% satisfaction guarantee and personalized customer service. One happy customer remarked: “I emailed DownDog Boutique regarding an issue with a product that didn’t fit well and got a response less than 24 hours later. They really do put the customer first! I don't usually shop online due to poor experiences in customer service, but DownDog Boutique is different from most online stores. No hassle, no stress, just real human beings doing great work."
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Friday, November 9, 2012
30% off Green Apple Organic Yoga Clothing!
30% off Green Apple Organic Yoga Clothing!
Green Apple Organic Yoga Clothing is on SALE at 30% off listed on our site!!
Nearly everything has been marked down. This sale will last until quantities are gone so shop now!
This Hoodie pictured below is marked down to $56 from $80. I have this exact Hoodie and love it. It's beautiful, stylish and made really well.
Shown below are just a few of the cute clothes on sale! To see the entire line, follow the link below and order today before it's too late :)
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